Tesla Stock (TSLA) Slides as UK Sales Expose Patchy Recovery in Europe

FomoAnxiety · 2026-03-05T12:03:26+00:00

Tesla is struggling to recover in the UK after losing its all-electric sales lead to BYD, with February sales down 37% year-over-year despite growth in other European markets. Mixed performance across Europe highlights ongoing challenges for both automakers.

FomoAnxiety

2026-03-05 12:03:26

Abstract generation in progress

After losing its top all-electric seller crown to Chinese rival BYD (BYDDY), American EV maker Tesla (TSLA) is mounting a comeback in key European markets. However, the latest data on its UK sales in February further suggest that recovery has been uneven, sending TSLA stock down fractionally early Thursday.

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According to the new data from the Society of Motor Manufacturers and Traders, Tesla sold 2,422 vehicles in February, down 37% from the same month last year. This is despite overall new car sales in the second-largest auto market in Europe climbing by 7.2% to over 90,000 units.

The new data comes as other February data released over the past days indicate that new Tesla registrations, a proxy for sales, delivered the following mixed performance:

rose 55% in France
rose 32% in Norway
rose 74% in Spain
fell 45% in the Netherlands
fell 18% in Denmark

In January, Tesla’s new vehicle registrations across the European Union dropped 17% year-over-year, while those of BYD climbed 165%. However, BYD also continues to face sales pressure, with its global vehicle sales crashing 41% in February.

This marked the Chinese automaker’s sixth consecutive month of shrinking sales, even as sales of its new energy vehicles — cars that run primarily on electric power — dropped 9.5% month-over-month in February.

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