Target’s turnaround faces execution risks, says Bank of America

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Bank of America analysts have maintained their ‘Underperform’ rating for Target Corp (NYSE:TGT), despite a slight increase in their price target to $106 from $103, reflecting moderately improved margin expectations. While encouraged by Target’s strategic investments in people, stores, and merchandise, analysts expressed caution that driving sustainable positive traffic and comparable store sales growth might take longer than the market anticipates. The firm reiterated concerns about intense competition and limited “green shoots” in discretionary spending categories, suggesting that the first quarter of 2026 could be the low point for earnings due to elevated startup costs and SG&A expenses.

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