Community Push: Why Are Chinese Memes Losing Their Endurance?

Community ostracism is a phenomenon that occurs when members are isolated for not adhering to the “implicit rules” recognized by the main group. In the Meme coin market, this ostracism becomes a decisive factor in the survival or demise of tokens, and it is one of the main reasons why the recent Chinese-language Meme wave has struggled to maintain the distinctiveness seen in previous waves. According to data from the GMGN platform in recent days, prominent Chinese-language Memes have experienced significant declines. Within 24 hours, “Wo Ta Ma Lai Le” dropped 30%, “Lao Zi” decreased 25%, “Ren Sheng K Xian” fell over 20%, and “Zhu Li Xiao Ni” declined more than 40%. Every market wave eventually ends, but this Chinese Meme wave has cooled down at an unusually rapid pace.

The “Shandong Learning” Mechanism and Community Ostracism

To understand why ostracism can destroy the trust within the Meme community, one must grasp the startup model that has become the standard in the BSC ecosystem. This Chinese Meme wave began with a post by He Yi on January 1 on the X platform, with the content “2026, Wo Ta Ma Lai Le” to celebrate the New Year. After about a week, the token of the same name started to appreciate and was eventually listed on Binance Alpha, igniting a boom in the Chinese-language Meme community.

However, accompanying this event was a widespread discussion about the phenomenon of “Shandong Learning in the crypto world”—a term describing the startup mechanism of Memes centered around CZ and He Yi on BSC. This mechanism operates as follows: CZ and He Yi do not need to directly instruct any project, nor do they need to be aware of them, but from developers to the community and Binance Alpha team, everyone will automatically “enlighten” and follow. The fate of a Meme is decided solely by a single post.

The discomfort here is that: when community ostracism becomes large enough, seeking Meme tokens without support from CZ and He Yi turns into an opposition movement. Crypto blogger Mạch Tổng bluntly commented: “People really don’t want to keep pursuing the old model anymore.” This polarization directly affects the unity of the BSC Meme community, preventing capital from consolidating into a unified force, and further weakening it.

Lack of External Liquidity - Global Ostracism

To sustain a Meme cycle, there must be a continuous influx of new buying that exceeds selling. The fundamental reason for the fragility of this wave is the lack of liquidity inflow from outside sources.

The capital mainly comes from the Chinese-speaking community on BSC, with no significant inflow from the international community or Meme communities on Solana. Especially when major international Meme KOLs posted on X seeking participation, suddenly many foreign-language members appeared in activity groups, and other blockchains also showed friendliness toward the Chinese-language Meme community—these signs indicated that the previous wave had an unprecedented scope of spread.

Jesse, the head of Base, invited the Chinese community to build on their chain, while Solana founder Toly and Solana Foundation chair Lily Liu promoted the Chinese Meme “Suo La La” on Solana. These effects spreading from this popular trend translated into real on-chain buying power, extending the lifespan of last year’s Chinese Meme wave.

But this time is completely different. The Chinese Meme wave this year lacks external diffusion, still revolving only around CZ and He Yi’s posts. The only token with some diffusion is Ren Sheng K Xian (covered by international media), but it was quickly overshadowed when “Wo Ta Ma Lai Le” hit the Alpha exchange. The clearest evidence is that when searching on X with English filters for recent prominent Chinese Memes, aside from high-view announcements of exchange listings, international community discussions about these tokens are almost nonexistent. This global ostracism is the key to explaining the weakening.

“Chinese Meme” Itself Is No Longer Unique

The ping-pong ball falls from a high point, bouncing lower each time. Chinese Meme itself is no longer a compelling narrative to retain participants.

When the previous Chinese Meme wave ended, only Binance Life and Hachimi remained vibrant, while other Memes like Customer Service Xiao He, Cultivation, Nai Long disappeared. This shows that: to survive long-term, a Meme must go beyond merely having a Chinese name and a simple price-increase logic.

Currently, the main Chinese Meme targets in this wave are all “Shandong Learning” tokens linked to CZ and He Yi, unable to escape the halo of the “two saints” to form an independent culture. As a result, they will not have the vitality to surpass the small cycle of Meme, just like any similar token before.

When Chinese Meme first appeared, simply possessing novelty was enough to push prices in the market. But now, Chinese Meme has become a fixed category with nothing new. An implicit ostracism has formed: those who follow CZ and He Yi are seen as “old habits,” while those seeking independence are isolated for lacking official support. As Chinese Meme fully integrates into the cyclical chain of BSC Meme, coupled with the market’s “familiarity” with this game, the entire cycle accelerates: starting from the “sacred directive,” continuous fake interactions, listing on Binance Alpha, and ultimately collapsing.

The recent Chinese Meme wave is just a small snapshot within this larger dynamic—a force that community ostracism has gradually weakened from within.