2026-01-20 03:33:58

Recently, a phenomenon worth noting has emerged, helping to better understand the complexity of Web3 entrepreneurship and platform ecosystems.

Speaking of the KAITO project, it has been operating quietly since 2022 and only gained attention in 2024 with the launch of the yaps product. The positioning of this product sounds quite legitimate—encouraging users to share Web3 insights on the X platform. But if you understand the original meaning of the word yaps, you'll realize it’s actually an invitation for users to spew "tedious nonsense and rambling."

KAITO’s profit logic is straightforward: encourage users to create content, and they can earn rewards for posting. However, the direction of content production is entirely dictated by the sponsors—whoever needs certain market opinions is incentivized to produce related content. This approach is known in the industry as "mouth-labor," meaning zero-cost input with pure profit gained through discourse rights.

Honestly, this business model isn’t new; it has been present in the Web3 community for a long time. KAITO’s cleverness lies in productizing it and packaging it with a high-end-sounding concept—InfoFi (Information Finance). Users earn points, exchange NFTs, and receive token rewards, creating a fairly complete experience chain. You have to admit, this is a quite creative Web3 business model practice.

However, just three days ago, everything was shattered. The product lead of the X platform publicly announced that all products incentivizing users to post would be banned, and the API access for these developers would be restricted.

The reason is very pragmatic: such incentive mechanisms do not improve content quality but instead flood the platform with大量低质、重复的营销信息—large amounts of low-quality, repetitive marketing content. This case also reflects a deeper issue—when platforms open content incentives, how to balance innovative business models with a healthy ecosystem.

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BlockchainRetirementHome

· 01-23 03:21

Haha, KAITO really died cleanly this time. As soon as X made a move, there was no room for negotiation. --- Basically, it's just using money to buy public opinion. This trick is so old. --- InfoFi sounds high-end but is actually just a way to collect IQ taxes. Now it's been suppressed. --- It's no wonder the platform can't tolerate this stuff. Who can stand the flood of spammy information? --- Creative as it is, this model is essentially just a variant of cutting leeks. --- I give a thumbs up for X's ban on this; the ecosystem needs to be protected. --- These days, packaging concepts is too easy. The key is whether they can survive regulation. --- The term "mouth-lifting" is hilarious; it's such an accurate summary. --- I've long been fed up with projects like this. It's time for cleanup. --- KAITO has been providing content for X for so long for free, and in the end, he got banned back. Haha.

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OnChainDetective

· 01-23 02:58

saw this coming from a mile away... transaction patterns on KAITO's treasury literally screamed "unsustainable incentive structure" back in q3. once you trace the wallet clustering, the math just doesn't add up. classic infofi theater tbh

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ThreeHornBlasts

· 01-22 22:25

Haha, this is the usual operation in Web3—packaging and re-packaging. --- Basically, it's incentivizing garbage content, then getting cut off by X. It was about time. --- InfoFi sounds fancy, but it's just "talking the talk." Laugh out loud. --- KAITO was countered by the platform, which was a lose-lose situation. --- Honestly, projects like these are doomed to fail eventually. It's impossible to balance a healthy ecosystem with monetary incentives. --- Another case of hype being crushed—nothing surprising. --- X's recent ban directly woke people up, but Web3 will keep trying. --- Points, NFTs, tokens—these tricks are repeated over and over. --- The platform finally took action. They've long been fed up with all the fake news flying around. --- So here's the question: who can make money without harming the ecosystem?

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RugpullTherapist

· 01-20 04:03

YAPS is really amazing, literally just nonsense, but they insist on packaging it as InfoFi, sounding so high-end, right? X being banned is the end of it. This wave of KAITO is indeed a bit awkward. To put it simply, it's the same old story—if there's profit to be made, someone will take risks. This time, the platform has truly taught a lesson.

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FastLeaver

· 01-20 04:00

Yaps is indeed a fitting metaphor... The entire model is about systematizing the "pay to water" approach. X's recent ban came a bit late, but it was definitely time to take action. In simple terms, it's about chain-linking the spam industry and driving the proliferation of low-quality content with money. Thinking about it this way, Web3 repeaters will have to find new ways to make a living again.

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GasFeeSobber

· 01-20 03:59

Ha, another "innovative business model" sanctioned by the iron fist. I've heard too many stories of scams that run away after ripping off users. This time, it finally backfired. It seems X has also learned to be smart and won't let the "mouth-ripping" tricks play out. The entire community is asking why KAITO was banned; well, here's the answer. The key is who can survive this wave of attacks. The platform is filled with endless nonsense; X should have taken action long ago. Information finance? Information pollution, are you serious? Another carefully designed harvesting scheme, falling before dawn. This is the true example of Web3: creativity + grayscale + taking a hit.

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OfflineValidator

· 01-20 03:59

Haha, once again a tug-of-war between platforms and entrepreneurs. KAITO has truly fallen this time. --- InfoFi sounds just like a scam trick, and it really was caught by X. --- Basically, it's still about relying on opinion merchants; quality has long been neglected. --- Isn't this back-and-forth the norm in the Web3 ecosystem? Following the trend of burning money and then being kicked out by the platform. --- I have to say, the packaging is indeed well done, but the ban came quite quickly too. --- The name yaps is really damaging; it originally meant endless nonsense, and yet it dares to openly appear on X. --- Those who want to make quick money can never cross the platform's bottom line. This time, the tuition fee paid was way too high.

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AirdropHunterZhang

· 01-20 03:38

Haha, another "creative" that got banned. The promised return plan was directly wiped out. Just as I was about to finish earning points for free, X gave me a heavy blow. This is Web3, where dreams and reality are separated only by a platform reviewer.

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