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Major platform shift: X cracks down on apps that incentivize user-generated posts, dealing a blow to the emerging "InfoFi" segment. The fallout was swift—several crypto projects built on this model saw their tokens tank not long after.
X's head of product Nikita Beir made the reasoning clear: the company prioritized platform integrity over the substantial API revenue these apps were generating. It's a telling moment in how mainstream platforms are setting boundaries around crypto-adjacent business models, even when there's money on the table.
For the broader crypto ecosystem, this signals a growing intolerance for mechanisms that feel like pay-to-participate schemes. Whether this pushes InfoFi projects toward legitimate utility or off the stage entirely remains to be seen.
Platform integrity sounds vague, but indeed, the pay-to-post system should have been regulated long ago.
Another round of cleanup, how will those tokens survive next?
X giving up API revenue to choose platform credibility shows they're really getting desperate.
Infafi either needs to find real utility or just die, there's no other way.
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Another rug pull wave is coming. We've seen too many cases of token plummeting.
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Basically, the pay-to-post scheme has been exposed. Exactly.
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Nikita Beir's move this time is somewhat clever, but it also shows what? Centralized platforms call the shots.
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InfoFi is done for. I just want to see how many projects will die in this wave.
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Even if API revenue is gone, they still want to build a platform ecosystem. This mindset is just not enough.
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A typical "I decide what is good," X really thinks of itself as the parent.
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So these projects' users are probably crying in the bathroom, as their tokens have reverted to zero overnight.
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pay-to-participate? Sounds just like a Ponzi scheme. No wonder it's banned.
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InfoFi this time is indeed outrageous, paying to post? Isn't this just a disguised way of harvesting users?
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X this move is ruthless. To improve platform experience, giving up so much API revenue, it must be really uncomfortable.
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Projects sustained by incentives will eventually cool down. If I had known it would turn out like this, I would have focused on making a good product.
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pay-to-participate Oh my, can this really pass review? No wonder it was banned.
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This is the most tricky part of crypto business. The quick money model will never last long.
This move by X is actually suppressing the legitimacy of the entire model; other platforms will definitely follow suit.
Truly valuable projects wouldn't see their token prices halved because of a single policy, you guys know what that means.
Nikita's words sound nice, but what platform integrity? It's just fear of regulatory trouble.
This group in the crypto world always tries to find loopholes, and in the end, they get cleaned up—it's a cyclical story.