Moutai enters the era of digital innovation: new structure to focus on blockchain solutions

Traditional alcohol producer Kweichow Moutai is expanding its horizons beyond core business by establishing a subsidiary, AiMoutai Digital Technology Co., Ltd. The decision reflects the brand's strategic desire to adapt to digital transformation and explore the opportunities offered by modern technologies.

**Ambitious project with solid funding**

The new structure has a registered capital of 600 million yuan and will be fully controlled by Kweichow Moutai. This significant investment demonstrates the company's serious intentions to enter the technology sector and establish a foothold there.

**Blockchain at the center of digital strategy**

AiMoutai Digital Technology's portfolio includes the development and implementation of blockchain technologies, providing related services, data processing for industrial internet, and organizing online broadcasts. This diversification aims to create a comprehensive ecosystem of digital solutions.

**Signal of transformation for the traditional sector**

This move marks the beginning of a new phase for Moutai, where the company not only adapts to digital challenges but actively positions itself as a participant in the blockchain industry. The initiative highlights a trend where traditional corporations increasingly turn to innovative technologies to maintain competitiveness and create new sources of value.