Recently, I've been observing the popularity of many meme projects and thought of a question: why do we always discuss the value of projects, yet end up getting "rekt" anyway?

In fact, the underlying logic of business is quite simple—one hand focuses on emotional recognition from users, and the other on cash flow. The difference is that some pour money into creating a refined sense of passion, while others do it more roughly. To put it plainly, all high-level business revolves around balancing these two aspects, including project teams in the crypto space.

You often say that buying coins should be based on value and construction, but what is the reality? Isn't every project pursuing short-term profits? Teams, investors, operations—each link is chasing immediate returns. The difference is that some pretend to be building for the long term, while others just take a quick profit and leave. Essentially, this is the same logic as retail investors getting trapped.

So instead of worrying about whether you've been "rekt" or not, it's better to think about how to upgrade your understanding. Your level of cognition determines how much you can earn in this market. If you want to get rich by 2026, instead of waiting for the next big trend, open up your perspective and understand the true motives of market participants. Once your awareness is in place, opportunities will naturally follow.

In the new year, let's improve together and earn together.