Utility tokens face a classic dilemma — the more successful the project, the higher the token price, and the user’s cost of usage skyrockets, which in turn scares away those who need it. It’s a vicious cycle.

Walrus Protocol has taken a different approach to this problem. It introduces a mechanism called the "Storage Fund," similar to how central banks regulate the market — when the token price experiences significant fluctuations, the Storage Fund automatically adjusts parameters to keep the price of storage services (measured in fiat or stablecoins) relatively stable.

It sounds simple, but the impact is quite significant. During a bull market, when the token price doubles, the storage fee doesn’t double; during a bear market, when the price halves, the storage fee doesn’t plummet. Enterprise users storing 1TB of data can predict costs over the long term.

Why is this so important? Because traditional internet giants considering on-chain storage care less about whether the price is low and more about whether they can do accounting. Large cost fluctuations make it impossible for CFOs to plan budgets. Walrus’s design shows that it’s not aiming to be a speculative game but genuinely serve the real economy. This kind of approach can go quite far.