Mentioning the name Walrus, many people's first reaction is to laugh — in a crypto circle filled with "Labs, Protocol, Chain, AI," this name indeed seems a bit casual. But interestingly, recently this "unspectacular project" has been frequently appearing in the investment lists of big players, discussions in tech communities, and various narrative hotspots.

There is actually a logic behind this.

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**The data layer that is collectively ignored, Walrus has found a breakthrough**

In the crypto world, there is an invisible hierarchy of disdain: L1 > L2 > DeFi > AI > Meme. Data storage? Usually at the bottom — recognized as slow, bulky, and lacking storytelling.

But Walrus flips this around. It doesn't compete for the hotness of the execution layer, nor does it compete with DeFi for yields, instead it focuses on a nearly untouched blind spot: "How can on-chain data be stored long-term, securely, and cheaply?"

It sounds dull, but this is a problem that cannot be bypassed.

NFT storage, AI training sets, Web3 social content, on-chain game data, and even future on-chain videos and model weights — fundamentally, they all ask the same question: blockchains can keep accounts, but can they truly "remember"?

Walrus's real ambition lies in this seemingly ordinary question.

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**Counterintuitive, it's not actually about technology, but about design thinking**