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A significant piece of news just broke: retail giant Walmart's fintech platform OnePay announced on January 4, 2026, that it will officially integrate cryptocurrency asset features. Users can now buy and sell BTC and ETH directly within OnePay, as well as store and use them for payments—whether swiping cards at Walmart's over 4,700 stores or paying credit card bills, with real-time USD and crypto asset conversions seamlessly switching.
This may seem ordinary, but its implications are substantial. OnePay ranks among the top five financial apps in the Apple App Store, with weekly traffic exceeding 150 million visits. In other words, an average user can now participate in crypto trading with zero barriers—no VPN needed, no wallet required, no technical knowledge—just like using Alipay.
Looking back at this recent bull market, where BTC surged from $15,000 to $126,000, it’s clear that mainly institutions played a major role, with retail participation remaining quite low. The entire market rhythm was entirely dictated by large funds. But now, the situation has changed—150 million potential users suddenly have a low-cost entry point, representing a massive influx of retail investors.
In the short term, the market might not react much, as it’s currently in a correction phase. But in the long run, once the market rebounds and BTC starts pushing toward $150,000 or even $200,000, this group of users who quickly jumped in through familiar retail ecosystems could become a key driving force behind market growth. The bull market pattern once dominated by institutions might be completely rewritten.