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A while ago, I saw some crypto KOLs start part-time jobs selling beef meatballs, and many people were mocking them. But upon reflection, this actually reflects a harsh reality in the crypto market.
**The high cost of quick money**
The crypto world can indeed make people get rich overnight. During the 2017-2018 bull run, many achieved financial freedom. But the problem is—this way of making money is unsustainable. When the bear market hits, there are liquidations, zeroed-out accounts, and even debts. Events like Luna and FTX in 2022 once again wiped out a large number of people. By the end of 2025, the market has shown some signs of recovery, but volatility remains terrifying. Not everyone can survive well in such an environment; a more realistic situation is—many people made money but failed to hold onto it.
The same applies to those KOLs who rely on calls, promotions, and hype. When the market is bad, project budgets shrink, and KOLs’ income drops accordingly. Relying solely on this job is too risky.
**Smart people know to diversify**
So you'll find that truly smart crypto folks are never all-in on crypto alone. Selling beef meatballs might be a side job, a passion, or simply a way to ensure stable cash flow. Compared to relying solely on market sentiment, doing a tangible business is more solid—there’s always demand for beef meatballs, but crypto prices don’t necessarily go up every day.
**The division among KOLs is more serious than you think**
The world of crypto KOLs is actually highly divided. The top-tier group—those who entered early and have strong real trading experience—are indeed financially free. But what about mid-tier KOLs? They barely get by through project promotions, paid groups, and referral commissions. When the bear market hits, their income plummets. Some are even in debt, appearing glamorous on the surface but actually relying on borrowing to maintain their image. In this context, doing some small side business in their spare time to supplement income seems quite pragmatic.
**In conclusion**
This phenomenon essentially reflects the brutal law of the crypto market: you can get rich quickly, but it’s hard to stay rich. Those with true foresight will leave themselves a backup plan, engaging in tangible, real businesses. Beef meatballs may not be glamorous, but they’re reliable—better than staying up all night staring at K-line charts.
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That Luna wave really caused many people to go into debt, yet they still pretend to be cool and tweet about it.
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Hearing "multiple ways to walk" has become tiresome, but it is indeed the fundamental rule for survival.
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Haha, the middle-tier KOLs borrowing money to maintain their persona made me laugh. So true.
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Beef meatballs are actually more reassuring than shouting buy signals. That's the most ironic thing in the crypto world.
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Getting rich quickly doesn't guarantee staying rich. This phrase should be engraved in every newbie's mind.
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Honestly, people who go all-in on crypto are now living quite a miserable life.
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Real industries are indeed boring, but at least you're alive. There's nothing we can do about it.
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Now KOLs selling beef meatballs might be earning more monthly than shouting buy signals.
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Only during a bear market do you realize what false wealth is; it's all just illusions of candlestick charts.
Really, I saw so many people go bankrupt during the Luna crash, and they’re still pretending nothing happened.
As soon as the bear market hits, you know who’s not wearing pants.
Those who watch K-line charts every day don’t have a good ending; it’s better to be grounded and reliable.
Honestly, the gap between top-tier KOLs and mid-tier KOLs is huge, who understands the struggles of mid-tier ones.
The myth of getting rich quickly in crypto is so toxic. How many people have gone all-in and ended up with nothing?
So, doing side jobs is actually the smart move. Relying solely on calls and expecting financial freedom—what are you thinking?
This is the real truth about crypto: you make money fast, and you spend it just as quickly. Without some solid industry backing, it’s really risky.
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I already said about Luna, the price of making quick money is losing even faster, nobody believes it.
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Life as a mid-tier KOL is indeed difficult, but at least I thought of doing a side job.
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Honestly, stories of getting rich in the crypto world are all survivor bias; most people have already hit rock bottom.
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Walking on multiple legs is not just a thing in the crypto circle; the whole society should do the same.
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What happened to those guys who went all-in on crypto? We all know the answer.
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Living with a tight belt during a bear market, I've seen quite a few people like that.
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Selling beef balls actually leads to a more solid life; it's a bit ironic, isn't it?
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When FTX爆 occurred two years ago, a friend of mine directly gave up on crypto and opened a restaurant. Now he's doing quite well.
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The divide is indeed serious; the gap between top influencers and mid-level ones is bigger than in the NBA.
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Instead of staring at the charts until you drop dead, I agree with the logic of just selling something steadily.