To be honest, the YGG gaming guild is completely different from those a flash in the pan P2E projects. I have been researching the blockchain gaming circle for the past six months and discovered an interesting phenomenon: there were countless guilds shouting "play and earn" back in the day, but as soon as the market cooled down, they all fell silent—some disappeared with funds, while others treated players as Bots to manipulate data. However, YGG has thrived instead, and there must be some insight behind this.

I know a guy who does cross-border e-commerce in Southeast Asia, and last year he told me something: he met a lot of local young people in the Philippines, and these people really rely on playing blockchain games to cover their daily expenses. The problem is—if you want to play high-level dungeons, you have to buy equipment NFTs, and the threshold of hundreds of dollars keeps many people out. Later, they found YGG, and this guild set up a "equipment lending" system: players don't have to pay upfront, they can sign a profit-sharing agreement with the guild, and they can get fully equipped characters. My friend said that one player earned over twenty dollars on the first night using a guild character to run dungeons, which is more than what they earn in a day doing odd jobs locally. He remarked at the time: "This isn't about selling equipment; it's about paving the way for people to enter."

What's even more remarkable is YGG's method of revitalizing idle assets. I myself have impulsively purchased several chain game NFTs before, only to find that the games went cold, leaving those items as digital trash in my wallet. But YGG's approach is different— the guild collects these idle NFTs and rents them out to those who are actually playing. When the equipment is utilized, it generates income, allowing the holders to earn passive income. Once this cycle is established, NFTs are no longer a bubble of passing the parcel but rather a truly circulating production tool.

Looking back now, YGG's ability to stand firm can be summed up in two words: connection. It intertwines three parties: players without money, idle equipment, and games still in operation, and it does resource matching in a down-to-earth manner without relying on hype. If this model can be replicated in more blockchain games, perhaps P2E could indeed produce something new.