Michael Saylor's Bitcoin purchase cycle is entering a new phase again after the president of Bitcoin Strategy posted information about BTC accumulation strategies along with the phrase "the transition to a new century" on X.

What’s interesting is that this post is not the first time Saylor has signaled such intentions. History shows that whenever he posts about Bitcoin on social media, it is often followed by announcements of additional BTC purchases within the next few days. Recently, the company bought 592 BTC in the middle of the previous month, and prior to that, an additional purchase of 2,486 BTC.

Currently, Bitcoin Strategy holds over 718,000 BTC, with a total value of approximately $48 billion. The average purchase price is $76,000 per coin, which means that compared to the current Bitcoin price of $78,050, the company is close to break-even but still has an unrealized loss of about $6 billion.

What drives Saylor to continue buying despite the losses is his deep conviction in Bitcoin’s long-term potential. The volatile crypto market cycle does not deter his strategy.

More notably, the company's MSTR shares have fallen 26% over the past three months, which is worse than Bitcoin’s 21% decline during the same period. The stock has now been in a downtrend for eight consecutive months.

To maintain stability, Bitcoin Strategy has increased the dividend rate of its preferred shares, STRC, to 11.5%, marking the seventh increase since STRC was launched in mid-2025. This stock is designed to trade at $100, and the monthly dividend increase is an effort to keep the price stable while MSTR declines.

Market interest in STRC is high enough that 21Shares recently launched an Exchange Traded Product for STRC on Euronext Amsterdam for European investors.

What is clear is that Saylor and Bitcoin Strategy remain confident in the Bitcoin accumulation cycle, regardless of Bitcoin’s price. This resilience in continued buying demonstrates that the company envisions the broader crypto market outlook for many years to come.