Morgan Stanley raises Wix.com stock price target on fuel prices

Morgan Stanley increased its price target for Wix.com (NASDAQ:WIX) shares to $158 from $146, maintaining an Equalweight rating, with analyst Elizabeth Elliott citing higher fuel prices as a positive factor. This comes after the stock’s recent strong performance, though the firm questions the sustainability of freight indicator improvements translating into durable same-store sales recovery. Other analysts like Citizens, JPMorgan, and Baird have recently downgraded Wix.com due to concerns over a $1.72 billion share buyback, reduced cash reserves, competitive pressures from AI, and slowing core business revenue growth.

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