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4 Changes You'll Notice At Chipotle In 2026
Chipotle is implementing a “Recipe for Growth” strategy in 2026 to address a rough 2025 where sales transactions decreased and customers were frustrated by price hikes. The company plans to open hundreds of new locations, including its first in Mexico and Asia, and introduce limited-time menu items, such as the returned Chicken al Pastor. Additionally, Chipotle will enact a modest price increase (1-2%) below the inflation rate and revamp its rewards program and in-store technology to improve efficiency and customer satisfaction.