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Strategy CEO Phong Le made the firm's position clear on June 7: the goal is to keep growing both net bitcoin holdings and bitcoin per share over time.
"We will sell Bitcoin when it is advantageous to the company."
The statement came in response to market rumors that followed Strategy's first bitcoin sale since 2022 — 32 BTC for $2.5 million to fund preferred stock dividend obligations. The transaction triggered a 6% drop in MSTR stock and contributed to broader market anxiety.
Le shut down the speculation directly. On X, he wrote: "Our corporate strategy is to increase net bitcoin and bitcoin per share over time. Rumors otherwise are just rumors". Executive Chairman Michael Saylor reinforced the message, posting a chart of the company's bitcoin holdings with the caption "A good time to add more dots". Twenty-four hours later, Strategy announced a purchase of 1,550 BTC for $101.3 million.
The company now holds 845,256 BTC. At an average cost of $75,680 per coin, the position carries roughly $10.8 billion in unrealized losses.
Bitcoin per share is the metric that actually matters. A company can double its bitcoin treasury while simultaneously halving the bitcoin each share represents if it funds purchases through aggressive equity issuance. By calling out per-share growth as a target, Le signaled that management intends to be disciplined about how future acquisitions are financed.
At the end of Q1 2026, Bitcoin per Share stood at 213,371 satoshis, up 18% year over year. BTC yield for the first quarter reached 9.4%. Those numbers provide a baseline against which investors can track whether the commitment holds.
The upcoming shareholder vote on preferred dividend payment dates adds a near-term catalyst. How shareholders respond could shape the company's flexibility to allocate capital toward further accumulation in the months ahead.
For investors weighing different ways to gain bitcoin exposure — spot ETFs, direct holding, or equity in a corporate treasury — the per-share metric is the deciding factor.
The statement reads as a long-term commitment rather than a one-time announcement. Whether Strategy can maintain per-share growth while navigating bitcoin's volatility and its own capital structure will define its trajectory through the rest of 2026.
This content is for informational purposes only and does not constitute financial advice.
$BTC
On June 7, Michael Saylor posted a familiar chart on X showing Strategy's Bitcoin acquisition tracker with the caption "A good time to add more dots." In crypto circles, this phrase has become a reliable pre-announcement signal — and within 24 hours, the 8-K filing confirmed exactly what the market expected.
Between June 1 and 7, Strategy purchased 1,550 Bitcoin for $101.3 million at an average price of $65,332 per coin. The buy brought total holdings to 845,256 BTC, or roughly 4% of the entire Bitcoin supply. To put the numbers in perspective: that single purchase was nearly 50 times the amount of Bitcoin the company had sold just one week earlier. After the previous week's sale of 32 BTC — which triggered an 18% market drop — Saylor more than made up for it.
Market reaction was swift. Bitcoin rebounded 4% from weekend lows near $59,100 and steadied above $63,000 on Monday, with the announcement helping to soothe the market. The company also rebuilt its US dollar reserve to $1 billion, which JPMorgan had flagged as a necessary cushion for preferred dividend payments. The purchase was funded through equity issuance — Strategy sold 1,409,600 MSTR shares for $181 million, then used a portion to buy Bitcoin while restoring its cash buffer.
Despite the headline, the numbers show more nuance. Strategy's average cost per Bitcoin across its entire 845,256 BTC position is $75,680 — meaning at current prices around $63,000, the company sits on an unrealized loss of roughly $10.5 billion. Peter Schiff criticized the buy as dilutive to common shareholders, noting that issuing new shares to fund Bitcoin acquisition expands the share count while existing stockholders' ownership percentage shrinks.
The purchase lands at a crossroads. Strategy controls more Bitcoin than any public company in the world, and its continued buying reinforces a corporate accumulation thesis that other firms are watching closely. But the widening gap between acquisition cost and market price remains a real financial risk.
For traders, the pattern is worth noting. When Saylor posts the dots, history suggests a buy is coming — though the price at which he bought the previous week is just one piece of a much larger position.
This content is for informational purposes only and does not constitute financial advice.
Always conduct your own research before making any investment decisions.
$BTC
#BitcoinRalliesOver5Percent