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Building a gaming PC now is really expensive; even a decent 4070 graphics card starts at a high price, and assembling a complete machine easily costs around twenty thousand yuan or more.
For most people, spending two or three months' salary to buy electronics that will depreciate in a couple of years just for playing "Black Myth: Wukong" or these big AAA titles released in the past two years isn't cost-effective.
That's why high-end internet cafes have suddenly gone crazy this year.
Chain brands like Wangyu and Jiela now have profit margins of about 45%.
The reason is simple:
Since most people can't afford top-tier setups, they rent out the high-end configurations.
In the past, internet cafes were places where people gathered to play multiplayer games together; now, high-end internet cafes are more like "graphics card rental houses."
Especially those private rooms equipped with 4090 graphics cards, offering maximum privacy.
For just a few dozen yuan, you can enjoy the highest quality graphics on the market all afternoon, without worrying about someone stealing your setup.
And because these large chain stores buy in bulk, their prices for graphics cards and memory are much lower than what we can see.
For the owners, these machines are not just computers—they are definitely financial products.
Plus, since young people are more willing to pay for this kind of "instant gratification," the business of high-end internet cafes has become a bright spot during the economic downturn.
This "light asset" entertainment model seems to have a long-lasting appeal.