I think one of crypto’s biggest adoption mistakes despite having good ideas, has been trying to force people to adopt our infrastructure directly at a consumer level.

The better path is building on top of that infrastructure while abstracting away the crypto complexity.
The companies that do this well are likely to be the big winners in the next phase of the industry.
Most users do not care how good the underlying tech is. They care about the value it unlocks.
The winning products will not sell “crypto.”
They will sell better outcomes.
Sell the result, not the features.