Why has the Meme coin on BSC suddenly become so powerful? Looking at the soil of billion-level projects from "Binance Life".

When Memes Become the On-Chain Traffic Password

Have you noticed that when talking about Meme coins recently, the topic always circles back to BSC? In the past, when people mentioned Meme, the first reaction might be the “shitcoin” projects on Solana or the occasional community experiments popping up on Ethereum. But as we move into 2025, the Meme ecosystem on BSC has suddenly become unusually lively—projects popping up one after another from “Binance Life” to Giggle, with market caps starting at several hundred million dollars.

The interesting thing about this matter is that both Ethereum and Solana have actually been quite active. Ethereum is pushing forward with the Pectra upgrade this year, and the spot ETF is also steadily advancing, while the popularity of established meme projects remains strong. As for Solana? The on-chain trading frequency of tokens like BONK and PENGU is alarmingly high, and its low GAS fees and high TPS have made it a “training ground” for meme coins. However, the problems are also quite obvious—Ethereum's high gas fees and the fragmentation of Layer 2 solutions have deterred retail investors, making the entire ecosystem feel a bit “elitist”; while Solana is fast, it overly relies on speculation, and the PVP atmosphere is thick enough to resemble a casino, with technical stability occasionally failing.

How did BSC come out of nowhere?

First, let's talk about the user base. There are over 630 million addresses on the BSC blockchain, with an average daily transaction volume exceeding 15 million. Behind these numbers are a large number of retail investors from Asia and Latin America. What they want is not some profound technical narrative, but low fees, fast confirmations, and the ability to enter and exit quickly. Meme coins inherently rely on viral distribution, and the “mass market” nature of BSC perfectly matches their appetite. Last October, “Binance Life” and Giggle became hugely popular. Do you think it was just a coincidence? In fact, it was this concentration of liquidity advantage and user base that caused the explosive growth.

Looking at the actions of the platform. Binance's support for BSC over the past two years has gone beyond just building infrastructure. Web3 wallets are directing centralized users on-chain, the Alpha platform provides exposure and liquidity support for early projects, and Meme Rush has directly integrated “permissionless token issuance” into a framework of KYC verification, liquidity locking, and three-stage migration - you could say this is “taming” the wildness of memes, but it must be acknowledged that this approach indeed reduces the risk of being exploited.

What's even more wonderful is the operation on a cultural level. A single expression from CZ or a phrase like “Customer Service Xiao He” from He Yi can be turned into an IP for a Meme project. This dual buff of “cultural narrative + capital consensus” allows Memes on BSC to be more than just pure speculative games; it also adds a sense of community belonging. For example, Giggle donates 5% of transaction taxes to CZ's educational projects, pioneering the path of “Meme + Public Welfare”—although it sounds a bit idealistic, it at least gives the project a stepping stone for “long-termism.”

Technology is quietly evolving

The technical iterations of BSC in recent years have actually been quite low-key. The Maxwell hard fork optimizes performance, and the Goodwill Alliance's anti-MEV mechanism improves user experience. These actions may seem insignificant, but the enhancement in experience is substantial for high-frequency trading scenarios like meme coins. Moreover, BSC is expanding into scenarios like RWA and GameFi, providing meme coins with more application possibilities - it is no longer just about “speculating for a bit and then leaving,” but rather it could really be embedded in a certain ecosystem for long-term engagement.

Now the question is: Will the next billion-dollar Meme appear on BSC?

From the perspective of timing, after BTC broke through $120,000, funds began to migrate from “institutional assets” to “consumer-oriented scenarios.” The speculative nature of BSC is more aggressive, with a lower participation threshold. Historical data shows that its Meme projects have an average return rate that is indeed higher than that of Ethereum and Solana. From an ecological perspective, the circulation of stablecoins on the BSC chain exceeds $11 billion, with a solid liquidity base; platforms like Four.meme have reduced the cost of issuing coins to a very low level, allowing developers to have a small trial and error cost and a fast iteration speed.

The most crucial factor is community consensus. The Meme ecosystem of BSC has already formed a positive cycle: the platform provides mechanisms and incentives, project parties develop IP and operations, and users drive up market value through social fission and short-term arbitrage. The endorsement of giants like Binance further amplifies market confidence, and the entire “narrative-price-liquidity” cycle spins faster and faster.

What memes are the representative projects playing with?

Just list a few:

• $Binance Life: Chinese blessing meme, directly hitting the Chinese community
• $4: CZ's classic gesture, symbolized to the extreme
• $BAB: A derivative of the soul-bound token $BABT, embodying the spirit of “Build And Build”.
• $Giggle: Related to CZ's educational charity, public welfare narrative
• $Customer Service Xiao He: He Yi's self-deprecating humor, down-to-earth approach
• $XiuXian: He Yi posted in the plaza saying “Let's cultivate together”, the community picked up the joke.

The common point of these projects is: they all find IP from the cultural symbols of the platform's upper levels, and then rely on community operations to amplify the memes. It sounds a bit mystical, but in the world of Meme coins, mysticism often works better than technical white papers.

The last question

Can BSC break the “Meme cycle curse”? Historically, when Meme coins surge to a market value of tens of billions, it is often accompanied by a brief resonance of explosive ecological growth and capital consensus, and then it quickly cools down. BSC indeed occupies advantages in user scale, technological iteration, and institutional innovation, but whether it can transform the short-term popularity of Memes into real demand for long-cycle scenarios like DeFi and SocialFi still depends on the subsequent ecological construction.

However, at least by 2025, BSC's Meme ecosystem has already shown the potential to reshape the industry landscape. Where are the boundaries of speculation and innovation? This question may not have a standard answer, but one thing is clear: the soil for the next billion-dollar project has already been prepared by BSC. As for whether the seeds will sprout, it depends on how the market and the community water them.