X announced on Aug. 16 that it would immediately stop accepting new applications for the old “Revenue Sharing Program” and launch the “Creator Originality Program” in its place. The new program will begin accepting applications from existing members on Sept. 8, with the basis for revenue-sharing calculations changing from “views” to “qualified impressions.” To count, a post must appear on at least 50% of the screen in the home timelines of X Premium users, including business and paid users.
Timeline for Ending the Old Revenue Sharing Program
X is immediately stopping the acceptance of new applications for the old “Revenue Sharing Program.” For creators already enrolled in the old program, the transition period will end on Sept. 7, 2026. The final three payments will be settled on Aug. 14, Aug. 28, and Sept. 11, 2026, respectively.
The new “Creator Originality Program” will open for applications to all existing members on Sept. 8, 2026.
X’s Standards for Calculating Qualified Impressions
The most significant change under the new program is the replacement of “views” with “qualified impressions” as the basis for revenue-sharing calculations. According to X’s official definition, an impression must meet two conditions to count as a qualified impression: first, the post must actually appear in the home timeline of an X Premium user, including business and paid users; second, at least 50% of the post must be visible on screen.
X will completely exclude the following types of traffic from qualified impressions: repeated views, paid promotional impressions, bot-generated engagement, and fraudulent impression counts.
Five Core Eligibility Requirements for the Creator Originality Program
According to the application requirements published by X, creators must meet all five of the following core conditions:
Age and account status: Be at least 18 years old, have an account in good standing, and have no record of violations
X Premium subscription: Subscribe to any paid tier of X Premium
Verified follower count: Have at least 500 verified followers
Qualified impressions: Accumulate at least 500k qualified impressions in verified users’ home timelines within the past 90 days. Replies do not count toward this total.
Content conduct guidelines: Not use automation software to generate likes or views or engage in any form of “engagement bait,” including asking users to like, like back, repost, or follow
X’s Official Definition of Original Content and Low-Quality Posts
X stressed that reorganizing or editing other people’s work does not constitute original content. Creators may comment on current events, cultural events, or other people’s content, but they must add “substantial and meaningful additional value,” such as a unique perspective or in-depth analysis.
X lists the following types of low-quality posts as ineligible for originality: reposted videos with subtitles but no substantive commentary; edited videos that merely add filters or borders, adjust the speed, or include purely descriptive subtitle overlays; and captions containing no substantive content, such as “LOL, this is so funny.” In addition, template posts consisting of inspirational quotes, as well as content commonly seen on TikTok, Facebook, and Instagram that uses heartwarming pet stories to attract traffic without adding any original insight, are not considered original content on X and cannot receive revenue sharing. X recommends using the “repost” function directly when the goal is simply to share someone else’s content.
FAQ
What are the final three settlement dates for X’s old “Revenue Sharing Program”?
According to X’s official announcement, the final three payments will be settled on Aug. 14, Aug. 28, and Sept. 11, 2026, respectively. The transition period for existing creators ends on Sept. 7, 2026.
What is the main difference between the new “qualified impressions” system and the old “views” system?
The old system used “views” as the basis for revenue calculations. The new “qualified impressions” system requires a post to appear on at least 50% of the screen in the home timeline of an X Premium user, while excluding repeated views, paid promotional impressions, bot-generated engagement, and fraudulent impression counts.
What actions could prevent a creator from qualifying for or cause them to lose eligibility for the Creator Originality Program?
According to X’s official rules, prohibited actions include using automation software to generate likes or views and engaging in engagement bait, such as asking users to like, like back, repost, or follow. In terms of content, posts that reorganize or edit other people’s work without adding substantial additional value do not qualify as original content.
Can creators quote or comment on other people’s articles and videos?
According to X’s official definition, creators may comment on current events, cultural events, or other people’s content, but they must add “substantial and meaningful additional value,” such as a unique perspective or in-depth analysis. Simply reposting content or adding purely descriptive commentary does not qualify as original content.
