According to Korea Exchange, YG PLUS shares fell to 3,170 won on September 4, down 72.2% from their July 22, 2025 peak of 11,400 won. The stock surged 216% from its January 2025 opening price of 3,610 won, driven by expectations around BLACKPINK's full-group comeback and world tour.
Profit-taking sales emerged as the album release materialized, while operating profits declined from 6.5 billion won in Q3 2025 to a 1 billion won loss in Q4, then recovered to 3.9 billion and 3.8 billion won in Q1 and Q2 2026. Additionally, HIBE sold its 7.67% stake via block deal in September 2025 at 7,857 won per share, raising approximately 38.2 billion won.