April 4, 2007
Tara Settembre
PH: 310.481.1431, Ext. 20
Tara.settembre@fusionpr.com
Michelle Van Jura
PH: 310.481.1431, Ext. 15
Michelle.vanjura@fusionpr.com
Chicago, Ill. and Ft. Lauderdale, Fla., April 04, 2007 – Hostway Corporation and Affinity Internet Inc. today announced that Hostway has acquired Affinity, combining two of the most prominent web-centric service providers, with clients ranging from consumers, small to medium-sized businesses (SMBs) and large enterprises. The new company will offer customers all the products, tools and services necessary to build and operate an effective online business on a global scale – from professional web development and design, results-oriented online advertising solutions, to powerful hosting and Ecommerce applications.
The acquisition is the conclusion of a long and involved process that took many months. The combined entity will be a powerhouse in terms of its customer base, worldwide reach and diverse set of products and services, which will be guided by Hostway’s current CEO, Lucas Roh.
“As the Internet Infrastructure Services industry approaches $15 billion globally in 2007 with annual growth still above double digit rates, it's obvious that consumers and businesses alike continue pioneering value online," said Andrew Schroepfer, founder of Tier1 Research (www.T1R.com). "Hostway's long track record of successful M&A on a global basis will greatly benefit from additional scale brought by Affinity's client base and robust service portfolio, which makes this a strategic transaction in the industry. Both Hostway and Affinity come from positions of strength in their respective market segments, which together makes for an even stronger industry leader."
“Our first and main focus through this acquisition has been to ensure that customers of both company’s do not experience any disruption in current services and in fact bolster it further,” said, Lucas Roh, CEO, Hostway. “By joining forces, we have an increased global scale, scope, human capital and financial strength to continue to deliver superior service levels and innovative products, which Hostway and Affinity have both built valuable brands and reputations on.”
The combination of Hostway and Affinity builds from an existing position of market share and strength with end user customers and channel partners alike. The company’s global reach and increased customer base will be an ideal platform for partners interested in expanding the reach of their offerings and customers looking for a complete scalable online business experience.
“Both parties are confident that this acquisition will generate benefits for our customers and partners. Hostway brings research and development power to build and deploy compelling and differentiated services, while Affinity has been guiding small businesses to web success with cutting edge services for over 10 years,” said Jim Collins, CEO, Affinity Internet. “By combining our exceptional, proprietary solutions we are able to provide an offering unlike anything currently in the market. In all cases, our customers will be positively impacted by this acquisition - by gaining a new unparalleled power for their online presence.”
Overview of the combined company