#COOKIE @cookiedotfun # cryptonewstoday

Tria Research Report: Global Crypto Payment New Forces, Analysis of Market Potential Driven by Innovation and Ecosystem
As an old investor who has been in the crypto space for 8 years, I have witnessed countless projects go from hype to cooling down, and I have also seen blockchain transition from conceptual speculation to actual implementation. Today, let's talk about Tria ( @useTria ), a project focused on global crypto payments and Neo Banking.

1. Project Overview: The Positioning and Core Highlights of Tria
Tria is a self-custodied Web3 Neo Bank, aiming to make cryptocurrency trading, earning, and real-world spending as simple as using Alipay. Supporting over 150 countries, it emphasizes the lowest global fees, powered by BestPath AVS on Arbitrum. Tria is not just a DeFi tool, but a full-stack platform that integrates banking, trading, and infrastructure, allowing users to operate seamlessly across chains.

Core Highlights:
1. BestPath AVS: Sub-second Cross-chain Exchange
The core technology of Tria is BestPath AVS, which supports multiple chains such as Solana, EVM, Cosmos, and Bitcoin, achieving sub-second exchanges and optimal routing. Users can pay Gas fees with any token and perform cross-chain swaps with one click, while AI agents automatically handle complex operations, greatly simplifying the DeFi experience.

2. Global Crypto Cards + Real-World Payments
In September 2025, Tria will launch a metal card in Japan that supports on-chain payments, global access, and premium rewards. In collaboration with @bb_jpdao, early bird registrations can receive Amazon gift cards and Tria Premium cards. This card allows crypto assets to be used directly for buying coffee or paying bills, bridging Web3 and the real world.

3. Community Incentives: $650,000 ACM Campaign
The Attention Capital Markets (ACM) campaign launched in September will last for 5 months, with a reward pool of 650K $TRIA. Users can earn SNAPS by posting, and earn cSNAPS through trading/staking/referrals (minimum trading volume of $1000, minimum staking of 20K $COOKIE), with multipliers available. Top contributors (such as the top 250 cSnappers who receive 70% of the rewards) can share the major rewards, stimulating community engagement.

4. Ecological Integration
Tria has deep cooperation with Arbitrum, AggLayer, Injective, and EigenLayer, and is supported by advisors from the UAE royal family. AggLayer facilitates cross-chain abstraction, achieving zero Gas and no bridging for full-chain access. In August's beta testing, 1,600 users traded over $1 million, generating $180,000 in revenue, and has already turned a profit.

2. Technical Analysis: Leading Cross-Chain Innovation, Efficiency Revolution
Tria's tech stack focuses on chain abstraction and payment optimization. Combining X dynamics and project data, we break it down as follows:
1. Technical Advantages: AI + Multi-Chain Collaboration
BestPath AVS uses AI to optimize routing, selecting the lowest cost and fastest path for cross-VM transactions. It supports payment in local currencies (such as CNY), allowing assets to earn returns while being liquid. The credit line is backed by LSDs. Compared to traditional DeFi, Tria makes cross-chain transactions as simple as single-chain ones, with no need to learn a new chain.

2. On-chain data: Activity and Profit signals
In August, beta data showed that 1,600 users had a trading volume exceeding $1 million, with platform revenue of $180,000, demonstrating strong technological applicability. Following the ACM campaign in September, user wallet connections and trading volume are expected to surge, potentially doubling DAU. The staking pool (such as $COOKIE) will attract large holders due to a minimum threshold of 20K, enhancing liquidity.

3. Ecological Expansion: Full Stack Layout Potential
The collaboration with AggLayer enables infinite chain access, allowing developers to create a no-chain UX. After the future TGE, Tria may expand to more chains (such as Movement), forming a network effect. The profit model (transaction fees + card rewards) has been validated, distinguishing it from purely conceptual projects.

3. Market Dynamics and Capital Flows: September saw a surge in popularity, with high emotions.
In September 2025, the cryptocurrency market experienced overall fluctuations, with Bitcoin hovering between $100,000 and $110,000, while altcoins faced pressure. However, Tria shifted from closed testing to the spotlight, with the ACM campaign and the launch of the Japanese card capturing attention against the trend.
Capital flow:
1. Institutional Interest: Advisors and partners of the UAE royal family, such as EigenLayer, show institutional interest. Beta revenue of $180,000 attracts funds, which may increase holdings of ecosystem assets through OTC.
2. Retail Enthusiasm: The discussion heat on X #useTria surged significantly in the first week of September, with user feedback focusing on ACM rewards and metal cards, leading to increased FOMO sentiment. The campaign has driven trading volume (with a minimum threshold of $1,000) and staking inflows, resulting in a rapid increase in new users.
3. Community Engagement: A 650K reward pool stimulates on-chain activities, and the SNAPS/cSNAPS mechanism allows funds to circulate within the ecosystem, reducing sell pressure.

Market Pulse:
After the global payment stack announcement on September 2, X's exposure surged, with an expected 20% daily increase in on-chain transactions. The feedback from the Japan card pilot is positive, further boosting the globalization narrative. Market sentiment has shifted from beta's low profile to a bullish outlook, but the risk of TGE delays must be heeded. Overall, Tria has captured the pain points in the Web3 payment sector, with funds shifting from DeFi to practical tools.

4. Comprehensive Analysis: Tria's Unique Advantages and Risk Points
Advantages:
User-oriented innovation: sub-second trading + global card solutions to address the "crypto usability" pain points, aiming to enable 100 million people to use Web3 banking.
Ecological Collaboration: Arbitrum infrastructure + multiple partners, forming a full-stack barrier, already profitable, unlike money-burning projects.
Community-driven: The 650K $TRIA rewards of the ACM campaign create positive feedback, amplifying incentives for long-term participation.
Global perspective: Supported by 150+ countries + pilot in Japan, expanding real-world consumption scenarios, with immense potential.

Risk points:
Competitive pressure: The payment track includes Polygon, LayerZero, etc. Tria needs to iterate AI routing to stay ahead.
Token unlock risk: 20% unlocked at TGE may cause short-term selling pressure, need to observe circulation control after ACM.
Regulatory uncertainty: Global cards involve regulations from multiple countries, especially compliance challenges in Europe and America.
Landing risk: Scale and user education need to be addressed before TGE; although the beta is profitable, it needs to expand.

5. Market Insights and Investment Outlook
Technical analysis and on-chain data cross-analysis:
The AI routing of BestPath AVS reduces cross-chain costs by 20%-30%, with beta data (1 million transaction volume, 180,000 revenue) validating efficiency. The ACM campaign will boost DAU and TVL, showing the transition of Tria from technical concepts to actual value creation.

Market sentiment and capital flow:
The September campaign has launched, capturing the market's demand for practical Web3, with FOMO driving capital into the community and trading. Amidst the crypto fluctuations, Tria's global narrative provides a safe haven, rising against the tide of sentiment. However, if the TGE is delayed, strategies need to be adjusted to prevent a sentiment downturn.
Short-term outlook (1-3 months):
The ACM campaign and the Japanese card pilot will continue to attract capital, with rapid user growth. If the pilot expands to more countries, the ecosystem's popularity may explode.
Long-term outlook (6-12 months):
After TGE, Tria may become the "Alipay" of Web3 payments, with a full-stack layout connecting DeFi and reality. Profit model + partner support, significant market potential.

Investment advice:
Short-term strategy: Participate in ACM (posting/trading/staking), experience the ecosystem, and pay attention to X dynamics.
Long-term strategy: Optimistic about cross-chain payment layout, accumulate SNAPS/cSNAPS before TGE.
Risk management: Track regulations and competition, diversify positions, avoid FOMO chasing highs.

VI. Conclusion: Tria's Web3 Payment Ambition
Tria is reshaping the "usability" of cryptocurrency with global payments and chain abstraction as its focus. From AI technology to ACM incentives, and the precise capture of market fluctuations in September, Tria showcases the explosive potential of emerging projects. Although there are competitive and regulatory risks, its profitable beta, partner lineup, and user-oriented philosophy allow it to stand out in the 2025 wave.

Statement: This article is for personal analysis only and does not constitute investment advice. Investing involves risks, and one should proceed with caution when entering the market! DYOR!