In the bustling Crypto Assets market, a silent "war" is quietly unfolding.

Countless projects are like contestants pushed onto the track, frantically hitting the rankings, crowding to announce airdrops, and desperately "showing their faces" with overwhelming graphics and text—seemingly assuming that "if they don't actively shout out, they will be abandoned by the market," vividly depicting the industry's internal competition and the anxiety of project parties.

But not all projects are willing to get involved in this "traffic arms race." There are always some "outliers" that choose to maintain a low profile: not chasing trends, not stealing the spotlight, but firmly rooting themselves in the market like anchors. They do not rely on creating "breaking news" to survive but instead attract users through the value that continues to accumulate—there are always discussions in the comments section, transaction volumes remain stable, and even without deliberate marketing, people will actively bring them up.

This contrast hides a wonderful logic: on one side are projects that maintain attention by "frequently brushing up their presence," while on the other side are those that users "naturally think of". The latter does not require active promotion, yet it attracts people like a magnet, making them unable to help but turn back to pay attention.

The cryptocurrency market is never short of "flash-in-the-pan" stories; after the hype fades, most projects gradually fall silent and disappear. However, these low-profile "long-termists" have never truly left the market, even if they have not experienced explosive growth. This resilience of being "constantly present" is precisely their most unique moat.

Of course, this is not to advocate going all in on low-profile projects, but understanding the existence of such projects and the differences in strategies is essential to fully grasp the ecology of the Crypto Assets market—after all, the coexistence of excitement and consolidation is the truest reflection of the market.
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