Twitter and Facebook Are Popular, but Can't Replace Email Marketing

It's tempting to stop emailing your customers once you've launched a social media strategy for your business. But email has advantages over Facebook and Twitter. Marketing emails:

• Remain in the inbox while posts quickly drop off the page.
• Can be personalized.
• Offer a higher level of targeting potential.

That doesn't mean social media isn't important. Every business needs to find the right marketing mix. Learn more about the impact of social media on email marketing in this article.

Top 5 Emails Every Business Should Send

If you have Web hosting with Gate.com, there's no excuse not to send your customers the following five emails—after all, Newsletter Broadcast is a powerful email marketing tool included free with your Web hosting plan!

1. Order confirmation
2. Welcome email
3. Customer newsletter
4. Sales and promotions
5. Renewal notices

Just log in to your control panel, click the Manage Services tab and select the Newsletter Broadcast icon. Send to 100 customers per month for free — or upgrade if you need an unlimited distribution list.

Gate.com Community

As a Web designer, I always recommend Gate.com to my clients. You simply cannot beat the inexpensive hosting packages they offer. For the little bit of money you spend and the number of services/features you receive, it's an unbeatable deal. In addition, they have a top-notch professional and courteous staff. They have always answered or resolved my issues right away.”

Carey S. Sadowski
President, CSS Web Designs

Want to be featured in our newsletter? Tell us your story. Just email editor@gate.com with the story of how your website has helped your business, and you could be featured in our newsletter.

Small Business Tips

Twitter for Beginners

If you're feeling a bit lost with all this talk about social media, it's best to do a little research before you dive in. Read Twitter's simple, easy-to-digest Twitter 101 guide just for businesses.

Brain Teaser

The creation stories of the Internet giants are legendary. But one of them was myth manufactured by the company's public relations department. Which one was it?

a. Google started off as a graduate school project founders Larry Page and Sergey Brin collaborated on as students at Stanford University.

b. Auction giant eBay started off as place for the founder Pierre Omidyar's wife Pam to buy and sell Pez dispensers.

c. Amazon.com began as an online book seller named Cadabra.com.

d. Jerry Yang and David Filo started Yahoo.com as a guide to keep track of their interests on the Internet when they were Ph.D. candidates at Stanford University.

Answer: B

eBay's creation story was made up by the public relations department as a way to make the company's creation into a better story for the press. In truth, Pierre Omidyar started the auction site to create what he considered "the perfect market."

See previous brain teasers.

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