Ho! Ho! Ho!  Merry Meta Tags!

Don't count on Santa to bring you new customers. Clean up your meta tags to drive more clicks to your website. The meta description tag for each page contains the copy visitors see on the search engine results page.  It doesn't affect your search engine ranking, but it could convince customers to click your link if it's well written.

It's easy to find your meta tag description (and your competition's!)  Just type in a URL, right-click the Web page and click View Source. In the code look for the words that follow <meta name="description" content= in the header.

Update your meta tags in the program you used to create your website, so you can get more traffic, especially this holiday season.

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Bookmark This!
Internet Archive's Wayback Machine

Maybe you remember what your competition promoted last year, but what about that great idea they had two years ago? Or trying to remember what content you had on your own site a few years back? 

Step back in time and visit archived versions of websites with Internet Archive's free Wayback Machine.  Just type in a URL, select a date range, and begin surfing on an archived version of the Web.   

 Click here to access the Wayback Machine.

Gate Community

The life science equipment we sell is state-of-the-art, and our website has to be also.  Reliability is critical, and you've really delivered for us." 

Howard Richardson
www.hirassoc.com

Ask the Expert

To Blog or Not To Blog... Wondering if a blog would boost sales? Check out our article in Web resources on How a Blog Can Seriously Help Your Business.

Brain Teaser

The name Google was chosen to represent the immense amount of material indexed by the search engine.  It comes from the word "googol" which is the number 1 followed by how many zeros?

a. 10 zeros

b. 100 zeros

c. 1,000 zeros

d. 1,000,000 zeros

Answer.

b. A googol is the number 10 to the 100th power or the number 1 followed by 100 zeros.

See previous Brain Teasers.