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Google, Yahoo,
MSN...they're all looking to see who's linking to your site.
When your customers go browsing
before they go buying, links are a key factor in whether your site
ends up at the top, or the bottom, of their search results.
But not all links are created equal! Good links that will
help your ranking are from quality (not spammy) websites that are
truly relevant to your business. Avoid linking software or
link farms that link to you from an unrelated page simply to
increase link count; it could get your site banned altogether by the
search engines.
Great sources for
incoming links? You don't need a lot of links. Just a few from
the right places such as:
-
Directories.
Register with DMOZ, Yahoo, Google, your industry associations or
authorities.
-
Vendors,
business partners, even customers in your industry. When
selecting from this list, check out which ones are already
listed in DMOZ and other directories -- links from their sites
will be more valuable to you in building your credibility with
search engines.
-
Industry
newsletters. Volunteer content and ask that they link to your
site.
-
Relevant .edu
and .gov website links score well with search engines.
-
Press releases.
Hyperlink your company name and include your URL in contact
info.
-
Blogs. Post
news, tips, updates that others will value and link to you as a
resource.
Not sure who may
be linking to you already? Click here for
Yahoo's Site Explorer. Type in your site address, hit "Explore
URL" and click on the Inlinks tab to find out.
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Success Story
Spycameras.com
When customers want to capture it on camera, they are buying those
cameras online! Founded in 1997, our customer and online-only retailer of
surveillance video equipment has grown steadily over the last
decade.
Spy Cameras' tips
for growing an online business? First, pick a strong
domain name. Theirs is a niche business, and their very
specific domain name helps position them at the top of the list when
customers search online.
Second, even through
you're starting out small, work with partners, manufacturers...and
yes hosting companies whose quality is scalable and can handle your
growth.
After that, they say
there aren't any shortcuts; it's good old fashioned customer service
that builds the business.
Check them out at:
www.spycameras.com
Share Your Success Story…
Tell others how you've used the Web to power up your business!
If we showcase you in our newsletter, you get an inbound link to
your site (helps your Google ranking!) Just send your story,
name and a link to your website to:
editor@gate.com.
Brain Teaser
Which is NOT one of the interface languages
offered by Google?
A.
Basque
B. Bork
bork bork!
C.
Pirate
D. Sumo
E.
Tajik
In preferences, Google offers you 124
options for your interface language. While made-up languages
Pirate, Elmer Fudd and Klingon are on this list, Sumo is not.
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Don't Let the
Competition Outsell You!
Get Online Now! |
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Customers
shopping for products/services search online 74 percent
of the time.
If your
competition's got a website, you need one also to compete
for those sales. If they don't, beat them to the punch with
a site that lets customers learn about your firm first.
First:
Secure your domain name. When
selecting a name, businesses typically use their company
name to make it easy for customers to remember. If
your product or brand name is more prominent than your
company name, you might consider using that instead -- it's
what customers enter when they search for you online. Or you can also register several domains.. and redirect all
of them to your website for maximum exposure and coverage.
(Click
here to check domain name availability.)
Next:
Build a site. Sounds too simple to be true? The
good news is that we make it pretty easy. No need for
special software or HTML expertise. 
Our
SiteBuilder
tool is a great option. With professionally designed
templates to choose from, a host of graphics available, and
wizards to walk you through the process, you can have a site
ready to go in no time. SiteBuilder is included free
with all our Shared Hosting plans.
Click here to learn more about our
Shared Hosting Plans.
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